From Innovation to Commercial Impact
Leading healthcare organizations in the age of intelligence — accelerating market adoption, driving sustainable growth, and improving patient outcomes.
About Zara
Healthcare doesn't lack innovation. It needs commercial readiness for the AI era.
Zara Baker is a healthcare executive and former scientist with over 16 years of experience leading marketing, growth, and digital transformation across healthcare, healthtech, and consumer health. Her work focuses on helping healthcare leaders accelerate product launches, drive market adoption, and ultimately improve patient outcomes through AI-native commercialization.
Previously Chief Digital Innovation Officer at VUE Health, Zara has held senior leadership roles at Ionis Pharmaceuticals, Omnicom agencies, and USA Clinics Group. She has led global launches for pharmaceutical leaders including Pfizer, Amgen, Merck, AstraZeneca, and Takeda, and helped scale 10+ healthcare startups, from early-stage ventures to companies valued at $500M+.
An international speaker, her keynote topics include AI-native commercialization and the future of healthcare and work. She is also a Harvard Medical School–trained wellness coach who helps high-achieving professionals thrive through Intelligent Living.
She holds an MSc in Digital Media and Marketing from Edinburgh Business School, a BSc (Hons) in Biology, and executive training in Artificial Intelligence from MIT.
The proof is in the performance
$5B+
Enterprise value unlocked
Through digital & AI transformation.
40%
Faster product launches
Enabled by intelligent GTM operating model.
20%+
Market share expansion
Through a data-driven portfolio strategy.
Explore the work behind the impact
Lead with clarity
Accelerate market adoption with intelligent growth ecosystems
Integrate brand, go-to-market, stakeholder engagement, and sales into a data-driven ecosystem that drives adoption and retention.
Improve commercial performance with an AI-native operating model
Build an agentic organization, redesign workflows, automate execution, and empower teams with AI to improve commercial efficiency and scale.
Architect influence & build trust with modern storytelling.
Turn complex innovations into compelling narratives through culturally relevant content and strategic creator and expert partnerships.
Awards & accolades
Best Clinical Trial Campaign, 2022
Noble Change Initiative, 2021
Highly Functional Healthcare Website, 2020
As featured in
What they say
Elijah Shypitsyn
Marketing Director, Digital Marketing, SEM/SEO
I had the pleasure of working alongside Zara in Chicago, Illinois a couple of years ago. She successfully spearheaded the digital transformation of a nationwide network of vein treatment centers. I was impressed by her deep expertise in automation technology and AI that she used to drive stakeholder value. Zara will be a huge asset to any diverse organization looking for digital transformation and marketing leadership.
Lesley Guilmette
President Alden Marketing Communications
I have had the pleasure of working with Zara on multiple website design and development projects. Her knowledge of digital media, dedication to every project, and collaborative spirit are extremely impressive. She is a joy to work with!
Roslyn Patterson
Strategic Global Executive, Board Director, Corporate Affairs
Zara is the DIGITAL CZAR! She is one of the most passionate, enthusiastic and expert digital marketers I've had the pleasure of working with. When I engaged Zara as a consultant, she helped me to establish the company's digital ecosystem, the strategy and now as my head of digital marketing, she is establishing a digital function to support the company today and well into the future. This includes creating a digital COE, the governance and building a team to deliver on the company's ambition and vision. I love working with her, she makes me better, smarter and matches me punch for punch in strategy and delivery. Zara is a brilliant digital architect, educator and professional.
Mina Nguyen
Director, Product Communications @ Pfizer, Strategic Communications
Zara's expertise in digital marketing, SEO, SEM, paid, organic and earned, and just about all things digital- is second to none. She is strategic and thorough, and an all-around pleasure to work with. She is great at working with all levels of an organization, and very focused on achieving goals- that actually move the needle. I highly recommend Zara and would love the opportunity to work with her again.
Quinn Sidon
Hiring for Marketing
Zara is all things marketing, and one of the savviest marketers I've ever met! She sees the bigger picture, and yet can track all of the necessary details at the granular level. She can create marketing strategies as well as execute the tactical aspects. If you're seeking a motivated full-stack digital marketer with branding and agency experience, coupled with expertise in marketing automation, she's your person!