AI-Enabled Growth Engine for a Regenerative Cosmeceutical Platform
CLIENT
Mage Biotech
CAPABILITIES
Go-to-Market Strategy, Brand Architecture, Clinician Engagement, Consumer Marketing, Creative Direction, Customer Experience Strategy, Generative AI, Shopify E-Commerce
The impact
50%
Faster time-to-market
3x
Return on digital investment.
58%
Increase in e-commerce conversions.
Morphiya is a regenerative cosmeceutical platform that support cellular renewal and improve visible signs of aging. The company engaged me to translate its patented Hybrosome™ technology into a differentiated commercial narrative that resonated with both clinicians and consumers.
Over a 90-day engagement, I designed an AI-enabled growth system that accelerated launch while delivering a premium, science-led brand experience. The engagement focused on three strategic priorities:
- Translating complex science into a differentiated brand that builds trust with clinicians and consumers alike.
- Creating an intelligent e-commerce experience that personalizes product discovery, increases purchase confidence, and supports long-term customer value.
- Building an AI-powered content studio capable of producing premium creative at speed while maintaining scientific accuracy, brand consistency, and regulatory compliance.
Brand narrative architecture
To bridge the gap between complex biotechnology and commercial demand, we built a unified brand platform that translated patented Hybrosome™ technology into distinct narratives for consumers, clinicians and medspa partners.
The flagship ‘Aging Is Curable’ campaign engaged skintellectual consumers with an aspirational story about skin longevity, renewal, and visible results. ‘Elevate Your Practice’ equipped clinicians and medical spas, with science-led education, product-use guidance, and a credible platform for patient recommendation.
Every customer touchpoint—from messaging and visual identity to packaging and campaigns —was intentionally designed to reinforce a consistent promise of transformation, creating a premium brand experience built on scientific credibility and trust.
Intelligent customer experience
The customer experience evolved from a static website into an intelligent Shopify storefront. Shopify’s real-time product recommendations, cross-sell and upsell journeys, and subscription pathways helped customers discover complementary products, build routines, and purchase with greater confidence—supporting average-order-value growth and repeat purchase.
An AI-assisted shopping experience guided product selection, answered approved questions about ingredients and skincare routines, and captured customer questions and feedback to inform future messaging and product development decisions.
AI-content studio
I built an AI-enabled content production system that generated and adapted creative across e-commerce, email, social media, and professional-partner communications. A human-governed AI workflow reduced campaign production time by approximately 50%, enabling faster testing and execution without compromising quality or governance.
A governed claims library provided a single source of approved product language, scientific substantiation, audience guidance, and brand standards.
