science driven,
ai-native
About Zara
I help healthcare organizations turn scientific innovation into real-world impact by building intelligent commercial ecosystems for the AI era.
Working at the intersection of science, consumer behavior, and emerging technology, I’ve led brand strategy, product launches, omnichannel stakeholder engagement, and digital transformation across both global enterprises and high-growth startups. My experience spans leading healthcare organizations, including Pfizer, Merck, and Amgen, as well as more than 20 venture-backed innovators across digital health, biotechnology, medtech, and consumer health. While my career has been primarily focused on healthcare, I’ve also advised organizations across technology, retail, fashion, and entertainment, bringing a cross-industry perspective to my work.
To date, my work has influenced more than $1 billion in enterprise value, reduced time-to-market by up to 40%, and helped organizations triple commercial execution through AI-enabled operating models.
Having worked across Europe, the Middle East, and the United States, I bring a globally informed perspective on how innovation moves from discovery to adoption. My interdisciplinary background in biology, digital media, marketing, and artificial intelligence enables me to bridge scientific rigor with commercial strategy, helping organizations navigate technological disruption while delivering measurable business and societal outcomes.
EDUCATION & EXECUTIVE TRAINING
Executive Training in Artificial Intelligence.
Health & Wellness Coaching
MS in Digital Media & Marketing.
AS FEATURED IN
AWARDS &
ACCOLADES
MM&M Best Multigenerational Campaign, 2022
United Nations Noble Change Initiative, 2021
Webby Award for Highly Functional Healthcare Website, 2020
leadership journey
year
2025 - present
INTERIM CHIEF MARKETING & GROWTH OFFICER
Deploying AI-native commercialization systems accelerating launches & improving cost & operational efficiency.
year
2025 - present
INTERIM CHIEF MARKETING & GROWTH OFFICER
Deploying AI-native commercialization systems accelerating launches & improving cost & operational efficiency.
year
2023-2025
CHIEF INNOVATION OFFICER, VUE HEALTH
Transformed Vue Health into an AI-enabled commercialization partner and launched its first GenAI studio.
year
2023-2025
CHIEF INNOVATION OFFICER, VUE HEALTH
Transformed Vue Health into an AI-enabled commercialization partner and launched its first GenAI studio.
year
2023-2025
CHIEF INNOVATION OFFICER, VUE HEALTH
Transformed Vue Health into an AI-enabled commercialization partner and launched its first GenAI studio.
year
2023-2025
CHIEF INNOVATION OFFICER, VUE HEALTH
Transformed Vue Health into an AI-enabled commercialization partner and launched its first GenAI studio.
year
2022-2023
svp digital health innovation, MMC & RxM
Led digital innovation and GTM strategy for global biopharma and consumer health leaders.
year
2022-2023
svp digital health innovation, MMC & RxM
Led digital innovation and GTM strategy for global biopharma and consumer health leaders.
year
2018-2022
HEAD OF DIGITAL & OMNICHANNEL GROWTH, IONIS PHARMA
Established Ionis' first enterprise omnichannel capabilities from molecule to market.
year
2018-2022
HEAD OF DIGITAL & OMNICHANNEL GROWTH, IONIS PHARMA
Established Ionis' first enterprise omnichannel capabilities from molecule to market.
year
2015-2018
sR advisor & digital transformation lead, FRESENIUS KABI
Spearheaded enterprise digital transformation across pharma and medical devices.
year
2015-2018
sR advisor & digital transformation lead, FRESENIUS KABI
Spearheaded enterprise digital transformation across pharma and medical devices.
year
2013-2015
head of digital & growth marketing, USA CLINICS GROUP
Scaled multi-brand practice to nationwide specialty care clinics.
year
2013-2015
head of digital & growth marketing, USA CLINICS GROUP
Scaled multi-brand practice to nationwide specialty care clinics.
FEATURED WORK
'Do a Double Take' With Pop Icon Lance Bass
Connecting with Senior Patients Through Inclusive Branding
Expanding Access to Minimally Invasive Fibroid Care
'Take Your Shot' With Quarterback Joe Montana
CORE CAPABILITIES
01.
01.
PRODUCT STRATEGY & GROWTH ARCHITECTURE
Align product strategy with market needs while architecting growth systems that accelerate adoption and create long-term business value.
02.
02.
BRAND STRATEGY & NARRATIVE SYSTEMS
Turn complex science into credible narratives that build trust and accelerate adoption across clinicians, patients, and payers.
03.
03.
OMNICHANNEL GO-TO-MARKET ACCELERATOR
Launch with confidence through connected digital infrastructure and integrated commercial capabilities that create early market momentum.
04.
04.
PERSONALIZED PATIENT ACQUISITION
Design personalized patient journeys that reduce barriers to care, improve access to innovative therapies, and support sustained treatment adoption.
05.
05.
PRECISION HCP ENGAGEMENT
Design evidence-led HCP engagement systems that build clinical confidence and accelerate therapy adoption.
06.
06.
HUMAN-CENTERED AI ENABLEMENT SPRINT
Empower your team with compliant AI-powered workflows and intelligent agents that amplify human expertise, accelerate execution, and improve decision-making.
my proven framework
01.
strategic assessment
02.
commercial model design
03.
proof of velocity
04.
full scale activation
05.
CONTINUOUS INTELLIGENCE
WHAT CLIENTS SAY
Elijah Shypitsyn
Marketing Director, Digital Marketing, SEM/SEO
I had the pleasure of working alongside Zara in Chicago, Illinois a couple of years ago. She successfully spearheaded the digital transformation of a nationwide network of vein treatment centers. I was impressed by her deep expertise in automation technology and AI that she used to drive stakeholder value. Zara will be a huge asset to any diverse organization looking for digital transformation and marketing leadership.
Lesley Guilmette
President Alden Marketing Communications
I have had the pleasure of working with Zara on multiple website design and development projects. Her knowledge of digital media, dedication to every project, and collaborative spirit are extremely impressive. She is a joy to work with!
Roslyn Patterson
Strategic Global Executive, Board Director, Corporate Affairs
Zara is the DIGITAL CZAR! She is one of the most passionate, enthusiastic and expert digital marketers I've had the pleasure of working with. When I engaged Zara as a consultant, she helped me to establish the company's digital ecosystem, the strategy and now as my head of digital marketing, she is establishing a digital function to support the company today and well into the future. This includes creating a digital COE, the governance and building a team to deliver on the company's ambition and vision. I love working with her, she makes me better, smarter and matches me punch for punch in strategy and delivery. Zara is a brilliant digital architect, educator and professional.
Mina Nguyen
Director, Product Communications @ Pfizer, Strategic Communications
Zara's expertise in digital marketing, SEO, SEM, paid, organic and earned, and just about all things digital- is second to none. She is strategic and thorough, and an all-around pleasure to work with. She is great at working with all levels of an organization, and very focused on achieving goals- that actually move the needle. I highly recommend Zara and would love the opportunity to work with her again.
Quinn Sidon
Hiring for Marketing
Zara is all things marketing, and one of the savviest marketers I've ever met! She sees the bigger picture, and yet can track all of the necessary details at the granular level. She can create marketing strategies as well as execute the tactical aspects. If you're seeking a motivated full-stack digital marketer with branding and agency experience, coupled with expertise in marketing automation, she's your person!